closer than ever to your next adventure
Our journey will include:
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Learning about Italian customs, values, and everyday expressions
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Discovering the beauty of regional diversity through food, wine, and traditions
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Celebrating Italy’s impact on art, fashion, and design.
This year, the CULTURALHIVE will immerse itself in the rich culture, history, and traditions of Italy.
From its expressive language and warm communication style to its world-renowned cuisine, art, and music, we’ll explore the heart of Italian life together.
To bring our exploration to life, we are excited to announce that the first CULTURALHIVE trip will take place in Italy this year.
Together, we’ll experience firsthand the charm of its piazzas, vineyards, and historic cities - and truly live “la dolce vita.”
past
Italy was home to diverse peoples like the Etruscans and Greeks before the rise of Rome.
After the fall of the Roman Empire, Italy fragmented into city-states like Venice, Florence, and Milan. These became cultural powerhouses during the Renaissance, sparking revolutions in art, science, and philosophy that reshaped Europe.
present
Italy today is a vibrant mix of tradition and transformation, with its pulse beating across politics, culture, and global influence.
Italy continues to shine on the world stage.
The country remains a key player in the European Union, navigating complex issues like energy, defense, and migration.
future
Italy’s future in travel looks both exciting and transformative, with trends pointing toward deeper, more meaningful experiences and smarter planning.
Italy is projected to hit €60.4 billion in international visitor spending by 2025, with over 3.2 million tourism jobs.
Italy’s future travel scene is about quality over quantity fewer rushed selfies, more slow sips of local wine.
explore Italy like never before
food & taste
Italy’s food is a symphony of flavor, simplicity, and regional pride. Each dish tells a story of grandmothers stirring sauces, of sun-drenched vineyards, and of centuries-old traditions passed down like heirlooms.
customs & values
Italy’s customs and values are a rich blend of tradition, warmth, and pride woven into everyday life with elegance and passion.
arts & celebrations
Italy is the birthplace of Renaissance giants like Michelangelo, Leonardo da Vinci, and Raphael. Their masterpieces still grace churches, museums, and palaces. But Italy isn’t stuck in the past-contemporary art thrives in places like the Venice Biennale, a global showcase of cutting-edge creativity held every two years.
religion, beliefs & faith
Italy’s religious landscape is deeply rooted in history, yet increasingly diverse and evolving.
About 70–75% of Italians identify as Catholic. Italy is home to the Vatican City, the spiritual center of the Catholic Church and the Pope’s residence.
Religion in Italy is less about strict practice and more about identity, heritage, and community celebrations. It adds depth to the Italian way of expressing belonging and continuity.
history & architecture
Italy’s architectural journey began with the Etruscans and Greek colonists, who built temples, aqueducts, and city gates using brick and wood. The Romans elevated this legacy with monumental structures like the Colosseum, Pantheon, and Roman Forum, blending engineering brilliance with classical aesthetics
clothing & style
Italians embrace la bella figura-the idea of presenting oneself with grace and dignity. It’s not about being flashy; it’s about looking refined, confident, and put-together.
music & dance
Italy's music and dance tranditions are a vibrant celebration of emotion, storytelling, and regional pride - where rhythm meets ritual and every step has soul.
Let's explore the heartbeat of Italian culture.
language & communication
The official language is Italian, spoken by the vast majority of the population.There are also recognized regional languages and dialects, such as Sicilian, Neapolitan, Sardinian, and Venetian.
Italians are famous for using hand gestures, facial expressions, and tone of voice to emphasize meaning.
Sometimes the gestures communicate as much as words! Gestures are a big part of communication, often used to emphasize points.
Some essential phrases:
Ciao – Hello / Goodbye (informal)
Buongiorno – Good morning / Good day
Buonasera – Good evening
Arrivederci – Goodbye (formal)
Per favore – Please
Grazie – Thank you
Prego – You’re welcome
let's explore together
